IMO, this is the way to segment the market that will help consumers like you.
1. Cheap "replica" wheels
2. Good product
Cheap replica wheels minimize R&D by copying existing design. Because they are cut-rate, you are likely not going to get a quality wheel and the likelihood of these failing is generally pretty high. Examples of this type of wheel: XXR, Rota
"Good Product" are wheels that are reputable, but do not have the brand visibility to bolster the price. IMO, these are the best bang-for-your-buck, though they aren't necessarily going to incorporate top technology. Examples are Enkei, Sparco, OZ, Momo
Wheels that fall into brand-sales category rely on the Brand to justify the high price tag. These are high quality wheels and often incorporate the best technology, but you will also be paying for ownership prestige. Examples are BBS, Ray, Volk, Wedsport, Work
I tend to look for wheels in the second category, but the choice is yours.