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I dunno about that Europe stuff. I always heard that "Suba Roo" rhymes with "Scooby Doo" and the rest is history.
 

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Q. Where does the nickname "Scooby" come from?

Q. Here in the UK, the car is affectionately known as Scooby after the cartoon character Scooby Doo, which rhymes with Subaru. The first film reference known is in the 1989 film Always in which Richard Dreyfuss is a Subaru car salesman and his friend John Goodman refers to him as selling Scooby Doos.

Meanwhile in Australia the common nickname is Rex, which rhymes with WRX.
FWIW
 
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