April 19, 2018
Salt Lake City, UT
Creative Manager, AWE
215.658.1875 x 280
AWE announces plans for Subaru launch.
AWE, the precision automotive engineering firm located just outside Philadelphia, Pennsylvania, has announced today that it intends to enter the Subaru performance parts market. This launch will be the next in the company’s recent efforts to aggressively bring it’s unique brand of exhaust, intake and intercooler upgrades to a growing number of marques. Subaru will be the brand’s 11th major market entry, and will be joining the brand’s Volkswagen, Porsche, McLaren, BMW, MINI, Bentley, Mercedes-Benz, Audi, Ford Mustang and Focus product lines.
The line will be launched via a joint venture with RallySportDirect.com, which will be the only outlet to have AWE’s line of exhausts (the first products to hit the market) on-hand and ready to ship.
View the teaser below:
The AWE Subaru line will initially include a high performance exhaust suite comprised of AWE’s Touring Editions (outfitted with AWE’s proprietary drone-canceling solution 180 Technology®) and Track Editions, fitting the 2015+ WRX and STI. The line will also include unique product numbers between the WRX and STI given what the company has identified as unique acoustic properties between the two motors.
“AWE has fallen in love with the BOXER® motor. We love these cars, and we’re thrilled to be bringing our unique blend of performance to the Subaru world. Going at it with RallySportDirect is as good as it gets,” stated AWE Vice President of Marketing, Jesse Kramer.
“RallySport Direct always strives to work with the best partners in the industry to produce the products customers want. Being familiar with AWE products and the quality that they bring, when we got the opportunity to work on a line for the latest Subaru WRX and STI, we jumped at the chance,” stated Ben Mertlich, Director of Purchasing at RallySport Direct.
More information about the AWE Subaru line can be found at www.AWEsubaru.com, www.RallySportDirect.com or by contacting Josh Davis, Creative Manager (contact information above).
AWE is the authority in precision automotive engineering for enthusiast automobiles. From award-winning handcrafted performance exhausts to track-tested carbon fiber intakes and performance intercoolers, AWE innovates, designs, engineers, manufactures, and distributes AWE brand performance products globally through its preferred network of dealers, online and from its state-of-the-art headquarters outside of Philadelphia, Pennsylvania. Since 1991, AWE’s elite team of researchers, engineers, innovators, and drivers have track-tested and introduced premium performance upgrades for some of the finest automobiles in the world.
RallySportDirect.com was established in 2003 as a small operation that quickly grew into an established, global business with a dedicated sales staff and rapidly-growing inventory selection. RallySportDirect.com strives to provide the best performance products, the most bang for the hard-earned buck, and the most positive consumer experience in the industry. Whether customers are looking for something as simple as a replacement air filter, or planning to create a full-scale Time Attack Team, RallySportDirect.com has the products and resources to get you out of the shop and onto the track.