Not in the sense that it's a bunch of ricers, but man... I see a million of these things a day. With honda's crappy Civic/Si this year not selling, I just wonder if the Jetta is going to be the new Civic.
it's been in the same class as the civic for a while i think. it's markets with all the same principals, plus one more important one. watch me discuss....
4) lots of options available (cool wheels, sunroof, heated seats)
but the extra bit is "fun" their commercials and other marketing all make it fun to drive, or to hang with your friends.
mitsubishi takes the same "fun" approach, however can't come clean on the reliable side. that's why their marketing is so much more important to their goodwill value than for someone like VW.
toyota is just the opposite of mitsu. they are reliabel, affordable, and have options. but they're not that much fun. the celica is as close as they got, and what an eyesore they came out with huh? then along comes the matrix, and it is right in there. the jetta is not more than a corrolla in it's soul. same with the civic. it's the extra bit that makes it different.
That VW commercial is cool, but the best one is the one where the couple is driving in the rain and everything it synchronized to the beat of the music....windshield wipers, basketball bouncing, etc...here are some clips: audio audio2
i still can't find a video clip...
And in my quest to find a video clip, I discovered that they have compilation CDs of the music from VW commercials. w00t!