Not surprising. I've been saying this was a logical move for Subaru for years.
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Electrification would def shake things up.
This is sad to see. I understand looking into the future and going electric. But the STi going away from a gas engine seems crazy to me. It has been the vocal point of subaru performance vehicles for years. I feel like an all electric forrester or outback first would have been a smarter move. It's a shame that we wont see what the fa24 STi could have done now.
I am picturing something a lot like the E-Mustang.Hybrid SUV.
Super interested.
The WRX and STI have been at odds with the greater Subaru brand for decades now, particularly the STI.This is sad to see. I understand looking into the future and going electric. But the STi going away from a gas engine seems crazy to me. It has been the vocal point of subaru performance vehicles for years.
Subaru has been pushing the humble, environmentally friendly, and safe brand image on the whole. A go-fast boy racer is diametrically opposed to that brand image. The homologated specials born from rallying made sense in the late 1980s when Subaru was plagued with the image of quirky vehicles for strange people and The Need For Speed was dominating Japanese car sales. That's been long dead. Almost no one cares about cars these days aside from it being an appliance.
I'm pondering what Toyota the platform will be built on if it's not the global platform.I am picturing something a lot like the E-Mustang.
There are still millions of people that love cars.The WRX and STI have been at odds with the greater Subaru brand for decades now, particularly the STI.
Subaru has been pushing the humble, environmentally friendly, and safe brand image on the whole. A go-fast boy racer is diametrically opposed to that brand image. The homologated specials born from rallying made sense in the late 1980s when Subaru was plagued with the image of quirky vehicles for strange people and The Need For Speed was dominating Japanese car sales. That's been long dead. Almost no one cares about cars these days aside from it being an appliance.
a small number compared to the general population.There are still millions of people that love cars.
Although I get your argument here, If you look at the total of cars by model, sold my subaru, the wrx and sti, with the exception of the brz, are the lowest sold. However, the wrx and sti have a specific following of enthusiasts that keep the model alive. Thus keeping the aftermarket support plentiful and popular. Although the aftermarket support will never die off because people are still buying and modding 2002's, I just dont understand subarus logic to this.a small number compared to the general population.
Why get rid of the identifying car that put the stamp on your performance history? To me, it would be more logical and make them more money to make an all electric version of one of their most popular line ups like the outback or forrester.
There is a lot to consider here.Although I get your argument here, If you look at the total of cars by model, sold my subaru, the wrx and sti, with the exception of the brz, are the lowest sold. However, the wrx and sti have a specific following of enthusiasts that keep the model alive. Thus keeping the aftermarket support plentiful and popular. Although the aftermarket support will never die off because people are still buying and modding 2002's, I just dont understand subarus logic to this.
Why get rid of the identifying car that put the stamp on your performance history? To me, it would be more logical and make them more money to make an all electric version of one of their most popular line ups like the outback or forrester.
Firstly, consider the fact that the STI model hasn't increased much in cost over the last 18 years of sales history in the USA. This is because the upfront costs (jigs, SOPs, design costs etc.) are amortized only over the first 5-10 years of vehicle sales. To put in a new generation of drivetrain, there will be increased vehicle cost. How much sales success would Subaru have in offering a $50k Impreza? $60k?
Secondly, Subaru's life cycle for engine and drivetrain investment seems to be about 10-20 years. If Subaru believes that their all-electric drivetrain will be available in less than 10 years, it doesn't make sense to invest in such a drastic model refresh that will need to redesigned before their upfront costs are paid in full. If I were a betting man, I'd say we'll see an all-electric Subaru Halo car in about 5 years. We are at the awkward junction of Subaru not being able to carry the EJ motor further forward due to emissions compliance and Subaru not having their next Halo powertrain worked out just yet.
Finally, it's very possible the FA platform just didn't cut the mustard for what Subaru wanted in terms of performance. The aftermarket loves the FA24, but there is a big difference between what the aftermarket can wring out of a platform and what Subaru can offer while being compliant to regulation. That may very-well be the reason the 2022 WRX only saw a paltry 3 hp increase in output.
I want an eSTiGood for the STi !!! 👏👏👏
As sad as I am to see the ICE STI go, if the next model looks anything like the STI E-RA, I'm in. But I doubt they'll release anything that looks even remotely like it.
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