I have been shopping around the area as well in hopes of picking up an '11 some time this year...Kolb is a nice dealership but they seemed to have an extremely no haggle approach- would be cool if they had the lowest price but they usually don't. I've been to Rye Subaru and the people there are great, they agreed to order everything at invoice on a new WRX whenever I was ready, I am hoping to get one for a bit lower, but may come back to them to see if they will price match on a better deal. Ramsey Subaru gave me the best price by about $500 and have been very friendly and prompt in our email conversations- still haven't actually physically been there, and I didn't know until reading your post that people have had bad experiences with them. Westchester Subaru also offered to match any price I found elsewhere. Good luck in your shopping, let me know how it turns out!