October sales: 34,483
YTD total : 347,890 cars
Outback : 8122
Forester : 12581
WRX, STI :1356, up 23.3% over 1100 in 10/12
BRZ : 780
Why other car companies are jealous... 60% of Subaru sales are to people who haven't had one before.
Bill Cyphers, senor sales VP says that "We have seen record number of consumers shopping ghe Subaru brand and we have seen wonderful acceptance across our line-up. Consumers are not just shopping a single model- there has been demand for Outback, Forester, XV Crosstrek, Impreza as well as our performance models WRX and STI. Almost 60% of our sales this year have been to customers new to the brand...."