Video: Subaru goes all A-Ha on us with new WRX STI commercial
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This is a discussion on Video: Subaru goes all A-Ha on us with new WRX STI commercial within the News and Announcements forums, part of the Community - Meet other Enthusiasts category; Needless to say, we're already fans of the 2011 WRX STI. Subaru, in turn, is apparently a fan of 80's ...

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    Admin - Scooby Hooligan

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    Cool Video: Subaru goes all A-Ha on us with new WRX STI commercial

    Needless to say, we're already fans of the 2011 WRX STI. Subaru, in turn, is apparently a fan of 80's pop band A-Ha and their breakthrough video for Take On Me. A new ad for the sporty Japanese sedan shows car versus robot spider duking it out in sketchbook form. The ad touts the WRX STI as "pure performance", while the 305 horsepower turbocharged boxer and symmetrical all-wheel drive system are clearly useful in fleeing a fate of mechanized death.

    Click: autoblog.com/2010/10/22/video-subaru

    YT link: youtube.com/watch?v=jDBhQ3Garxs


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    Registered User Graham46's Avatar
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    Haha I freakin' love it
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    Hammerdown Mod of Thunder josnroh's Avatar
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    Thats pretty bad.

    Not to mention how incredible bad Subaru's styling is getting, looks like the 07's where the last pretty models
    in my opinion...

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    Registered User mista jc's Avatar
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    The last few seconds with the frontal view is siick. Nice camera and editing.

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    Sad but true, 07 is the last year of the looker

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    We thought that there may be more interest in this commercial. The Canadian car industry’s new guidelines dictate that a car in a commercial has to obey rules of the road. As a result, Subaru Canada looked toward animation to solve this restriction. Like a flipbook, the animation in the new TV spot is entirely powered by the vehicle itself. The entire spot frame was illustrated frame by frame, in graphic detail, to highlight the raw performance of the new WRX.

    The 45-sec spot demonstrates this better. It can be viewed here:

    http://www.youtube.com/watch?v=zR3X9hJpbDo

    The ‘Making of’ video gives further insight into the lengths that went into conceptualizing, designing, building, and executing

    http://www.youtube.com/SubaruCanada

    Cheers!

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    I like it.

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    Registered User Very-Rexy's Avatar
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    That is friggin awesome...
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    I wanted to share the latest project with Subaru Canada. In this project, Subaru Canada strapped four point of view cameras onto a Subaru WRX rally car. With the footage, we created a YouTube video which allows fans to interchange four explosive angles. In the dash view, you can get a first hand perspective of the conversation that takes place between Subaru Rally Driver Pat Richard and navigator Alan Ockwell during the race. Pretty neat.

    Here's the YouTube link for you to check out:



    Take a look and let us know what you think.

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