Call us sadistic, but there's something undeniably hilarious about yanking random people off of the street and plopping them into the passenger seat of a sports car. Throw a talented race driver behind the tiller, and you've got an unmatched recipe for entertainment. Subaru has decided to take a stroll down that path with a slew of new ads designed to introduce the new 2011 WRX STI sedan to the public. The company asked rally driver Dave Mirra to shuffle a few folk around under an overpass in the 305 horsepower turbo four-door, filmed the whole thing and called it a day.
Subaru has unveiled a total of five 30-second spots with a variety of regular Joes (and Janes) riding shotgun in the winged machine. The company is calling the campaign Get More Gs, and Subaru is quick to point out that the phrase is meant to equally focus on g forces as much as that "oh geez" feeling you get from slinging the car through a slalom.
Click videos: autoblog.com/2010/07/20/video-subarus-new-ads