LOVE is all you need, Subaru declares in a push for its 2009 models — along with all-wheel drive, a safety pedal system, low-emission engines and an environmentally correct plant.
The first work for Subaru of America from its new creative agency for the general market, Carmichael Lynch, is to be shown to dealers on Thursday at a meeting in Salt Lake City. The campaign tries to add emotional reasons for buying a Subaru to the rational approach the brand has taken for many years, most recently in ads from a previous agency, DDB Worldwide.
The theme created by DDB, “It’s what makes a Subaru a Subaru” remains in the new ads. In front of those words is a new one, “Love.”
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