This is a discussion on New Subie Guy here.. What did you pay for your wrx 2014 within the New Member Hangout forums, part of the Community - Meet other Enthusiasts category; Originally Posted by mattymess That seems like an insane deal! I thought I got a good price @ ,500 considering ...
I wish I negotiated harder though...I think I could have gotten it for $27k if I really tried.
Edit: This was for the Premium trim
You can either get them to throw in extras if you're planning on buying anyway or negotiate a lower price. Researching invoice pricing helped me a lot. Use Edmunds and NADA for accurate pricing.
Don't be afraid to offer lower than the invoice since the dealer also makes money on top of the invoice from Subaru (called dealer holdback). The worst they can say is no and they will counter with another offer. Good luck!
Invoice isn't what a dealer pays for the car. I work for a dealership. What they pay is invoice- holdback. Holdback is what the dealer holds to pay the bank interest on the car while it sits on the lot. If you order a car you can get a better deal because the car never sits on the lot.
Sorry if this was explained before. I only read the first page haha
You can still aim for less than invoice. Just unlikely that they will budge.
I always low ball, and let the dealer work back to me, bear in mind that they will make their money. Treat the trade in as a separate deal, if you have one.
2013 WRX Dark Grey Hatch
1974 Datsun 260z Stroker