Well like most have said its lost its boyish racers look, the first pictures reminded me of a kia spectra, but these actual pictures remind me of a toyota corolla. They are actually better then the first pictures of the blue hatch on here, but now it looks just like any other economy car (read bland looking). While the overall pacakge looks like a nice finished product that doesn't center around the engine and the drivetrain anymore, it doesn't scream performance anymore. Its like subaru was listening for the cries for a nicer interior but then forgot performance. Once again we are proven that we can't have everything. This car will appeal to a broader range of buyers and not only those who slap on aftermarket parts and go racing. The down side of this car, is that it will not stand out from the crowd like the 02-07 models did.
Form another prespective it looks as though they are following mitsubishi Lancer where the Lancer is just bland for everyday folks and the EVO is for the youngins. The STI will propably be looking like it means business. They(subaru folks) are not stupid, while everyone would want the performance of an STI in a WRX for 20K, its just not going to happen. If you want an STI you have to pay the price, if they bumped the horsepower to 280ish and gave it the looks then no one would want the STI and the 2 platforms would blend together. This way the WRX is the WRX and the STI will be the STI.