I'll admit, one thing that drew me to the WRX was my recent (couple of years ago) interest in WRC racing and Subaru's great marketing campaign (see, good marketing does work!). For the money vs. (AWD) performance, I honestly don't think there's a car out there that even begins to touch this rocket.
But I've been really surprised at the lack of featured accessories that play on the rally heritage. PDA mounts, navigation options (WRX specific), etc. And what does Subaru have against oil pressure gauges?