First, word of the mouth is the biggest advatisement they get without spending big bucks on TV. (we even pay Subaru $25k to advatise for them)
They should listen what cunstomer want (like Sti version of Impreza, legacy and forester). they like to listen asian, european customer more than north american(NA) customer.
They are forgeting legacy's success in NA. Without that success, there is no Subaru today. (In Japan, Subaru performed (financially) so badly the company almost go out business)
Ignoring NA customer (biggest market in the world) = no future in Subaru.
Stop BS about small thing. Anybody can make good cars. Selling car is different story. Like Ritz hotel (every employ has power to compensate customer up limit $2000 without asking their boss). So SOA give each dealer power to handle small claims without asking SOA.
Develop technical center in NA to work with customer/dealer/supplier.
Work with aftermarket community to make more user friendly atomospher.
please add more