Yes, but both firms stricly specify a particular oil type. Both of these manufacturer approvals are quite strict (read: very few oils available in the US can meet them), and even given that there have been problems.
The VAG VW 50x spec series and the BMW Longlife series go beyond the best industry-wide rating, ACEA A3, and keep in mind that ACEA A3 makes the typical API SL oil with the ridiculous starburst symbol look quite silly.
Also consider the sump size of the typical motor that'll use BMW Longlife oil -- the larger the sump, the longer the drain interval can be given the same oil (for example, the sump on a big rig truck is a bathtub compared to our 4.8L sump, and I've been asking around for a larger, baffled sump for the Subaru EJ2xx motors for a while now). Another factor is the recommended viscosity; 5W-30 is a bit of a compromise to suite corporate fuel economy standards in the US and may not have less wear in mind. BMW have used a 10W-60 oil, and VAG products typically call for a 5W-40.
That's not to say there haven't been issues; BMW M motors have failed outright and VAG turbo 1.8s have sludged -- some of this might be owner neglect or simply using the wrong oil, but some might be manufacturer error (as in, not spec'ing a good enough oil!).