This is a discussion on How America Got Its Crazy Crack-Like Addiction To Buying Subarus within the Everyday Impreza Talk forums, part of the Community - Meet other Enthusiasts category; From Jalopnik How America Got Its Crazy Crack-Like Addiction To Buying Subarus...
The Big 2011/2012 Mod Thread
Ooh,hang on. That is the throb of a turbocharged flat four engine. A sound which,all over the world,heralds the imminent arrival of a moron - JC.
And I here I thought it was gonna say Americans are idiots. lol
Hawk-Eye Alliance #Eleventy,000,000,000|N.E.R.D. Member 20,000
Stable: 2014 Hyundai Veloster Turbo (Matte Grey), 06 LGT, 98 RS, 16 Crosstrek
Resident Clubdub Debbie Downer. I'd love your ideas if you kept them to yourself. Subarus suck, get a new wife.
Never argue with idiots. They'll drag you to their level and beat you with experience.
....Because consumer reports made it happen.......
Subarus were symbols of well-meaning dorkiness, a sort of Japanese Saab.
I miss those days. One could walk into a dealership without the risk of being addressed as "bro" or "dude" and cars were serviced the same day, because most well-meaning dorks did buy Saabs instead so there were fewer Subarus around.
It's largely Forester / Outback dorkiness out this way.
Interesting. Living near the Oregon/Washington border, it's obviously Subaru territory. At any given stoplight, at least half the cars will be a Subaru.
While Subaru sales staff haven't struck me as any better than other makes, I will say Subaru service departments have been reliably outstanding, offering great prices on OEM parts (or at least on par with internet prices), friendly service, and Subaru's DIY kits are great.
I haven't tried this with other makes, but is it common for car makers to offer a self-contained upgrade kit (like an auto-dim mirror for example) with everything you need down to extra zip ties, plus excellent Ikea-esque instructions easily readable by anybody? I love that.
The Wall Street Journal article explains this a lot better than Jalopnik: Subaru's Got a Big Problem: It's Selling Too Many Cars - WSJ.com
Like most printed media they must be terrified. I don't even remember the last time I opened a car magazine. I used to read magazines from four different countries regularly, but this century I've not bought a single issue. The US mags in particular are terrible, and even if they were excellent (if you can, open an issue from the 60s for example) they're unnecessary and largely irrelevant. Unless you're in a waiting room or lobby or own such a place (or maybe own a bird in a cage?) I don't see a reason for the stuff.
It's not just the writers either. The photos got bad too. The whole Dutch tilt thing wouldn't stop. Then they all discovered bokeh, then HDR. Combine it all, add more, and the pics look like the viewer has ataxia and/or is on shrooms.
I miss LJK Setright!