How America Got Its Crazy Crack-Like Addiction To Buying Subarus
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This is a discussion on How America Got Its Crazy Crack-Like Addiction To Buying Subarus within the Everyday Impreza Talk forums, part of the Community - Meet other Enthusiasts category; From Jalopnik How America Got Its Crazy Crack-Like Addiction To Buying Subarus...

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    Moderator rage-wrx's Avatar
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    How America Got Its Crazy Crack-Like Addiction To Buying Subarus

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    And I here I thought it was gonna say Americans are idiots. lol

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    #BecauseSubaru

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    ....Because consumer reports made it happen.......

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    Moderator   Sasquatch's Avatar
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    Quote Originally Posted by rage-wrx View Post
    How America Got Its Crazy Crack-Like Addiction To Buying Subarus
    Less than 3% market share is crazy?
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    He simply abides. SD_GR's Avatar
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    Subarus were symbols of well-meaning dorkiness, a sort of Japanese Saab.

    I miss those days. One could walk into a dealership without the risk of being addressed as "bro" or "dude" and cars were serviced the same day, because most well-meaning dorks did buy Saabs instead so there were fewer Subarus around.
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    Moderator   Sasquatch's Avatar
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    Quote Originally Posted by SD_GR View Post
    Subarus were symbols of well-meaning dorkiness
    Were? Look at their base customers (not us WRX folk).
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    Quote Originally Posted by Sasquatch View Post
    Were? Look at their base customers (not us WRX folk).
    In my region I don't see base Subarus as much as I see turbo models any more. I used to see lots of maroon GL wagons, white Legacy 4 doors, an occasional surviving Brat... Now it's mainly hood scoop models. Maybe I'm in the wrong part of town.
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    Moderator   Sasquatch's Avatar
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    It's largely Forester / Outback dorkiness out this way.
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    Interesting. Living near the Oregon/Washington border, it's obviously Subaru territory. At any given stoplight, at least half the cars will be a Subaru.

    While Subaru sales staff haven't struck me as any better than other makes, I will say Subaru service departments have been reliably outstanding, offering great prices on OEM parts (or at least on par with internet prices), friendly service, and Subaru's DIY kits are great.

    I haven't tried this with other makes, but is it common for car makers to offer a self-contained upgrade kit (like an auto-dim mirror for example) with everything you need down to extra zip ties, plus excellent Ikea-esque instructions easily readable by anybody? I love that.
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    Quote Originally Posted by Sasquatch View Post
    Less than 3% market share is crazy?
    Honda will sell more Civics than Subaru sells cars in total this year. The automotive media must be bored.

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    \_(ツ)_/ Rambo's Avatar
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    Quote Originally Posted by kritzell View Post
    The automotive media must be bored.
    Eh, I think the article has a valid point. If you look at company size/production capacity vs. sales, you can see Subaru is barely keeping up with demand. Subaru is a far smaller company than Toyota or Honda, and while comparing straight sales numbers is obvious a one-sided comparison, but if you factor in the actual company size, Subaru's volumes are impressive.

    The Wall Street Journal article explains this a lot better than Jalopnik: Subaru's Got a Big Problem: It's Selling Too Many Cars - WSJ.com
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  14. #13
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    Like most printed media they must be terrified. I don't even remember the last time I opened a car magazine. I used to read magazines from four different countries regularly, but this century I've not bought a single issue. The US mags in particular are terrible, and even if they were excellent (if you can, open an issue from the 60s for example) they're unnecessary and largely irrelevant. Unless you're in a waiting room or lobby or own such a place (or maybe own a bird in a cage?) I don't see a reason for the stuff.

    It's not just the writers either. The photos got bad too. The whole Dutch tilt thing wouldn't stop. Then they all discovered bokeh, then HDR. Combine it all, add more, and the pics look like the viewer has ataxia and/or is on shrooms.

    I miss LJK Setright!
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    Man is a brute.... If you're cruel to him, he respects and fears you. If you're kind to him, he plucks your eyes out. Alexis Zorbas
    I lied. I cheated. I bribed men to cover the crimes of other men. I am an accessory to murder. But the most damning thing of all... I think I can live with it. And if I had to do it all over again - I would. Benjamin Sisko
    DISCLAIMER: Opinions expressed are the author's alone and are inherently worthless.

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    Quote Originally Posted by Rambo View Post
    Eh, I think the article has a valid point. If you look at company size/production capacity vs. sales, you can see Subaru is barely keeping up with demand. Subaru is a far smaller company than Toyota or Honda, and while comparing straight sales numbers is obvious a one-sided comparison, but if you factor in the actual company size, Subaru's volumes are impressive.

    The Wall Street Journal article explains this a lot better than Jalopnik: Subaru's Got a Big Problem: It's Selling Too Many Cars - WSJ.com
    Good article. I guess I didn't consider it from that angle.

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