SubaGlue Ad Campaign (56K go get a snickers)
Page 1 of 2 12 LastLast
Results 1 to 15 of 21

This is a discussion on SubaGlue Ad Campaign (56K go get a snickers) within the Everyday Impreza Talk forums, part of the Community - Meet other Enthusiasts category; Subaru is taking the grip-and-go driving dynamics of its new Impreza to the extreme with an ad campaign that'll be ...

  1. #1
    Registered User D0WNxSH1FT's Avatar
    Join Date
    Oct 2004
    Location
    Westchester Cnty, NY
    Posts
    6,545

    SubaGlue Ad Campaign (56K go get a snickers)

    Subaru is taking the grip-and-go driving dynamics of its new Impreza to the extreme with an ad campaign that'll be making its way around UK roads this October. The "Subaglue" transporter features three new Imprezas sitting atop the trailer, with another three hatches mounted upside-down and likely to cause plenty of spit-takes as commuters make their way to work. While we're still trying to figure out how they managed to mount the vehicles (flip the trailer over, drive the wagons on board and go at with some extra large bolts?) we're even more surprised that the British health and safety crew actually let this campaign get off the ground (rim shot).

    [Source: Subaru]

    PRESS RELEASE

    'SUBAGLUE' TRANSPORTER TO SPARK 'RUBBERNECKER' OUTBREAK

    Subaru's latest advertising initiative for the new Impreza looks set to spark off a 'rubbernecker' outbreak throughout the UK's roads.

    For the lower deck of a car transporter features three upside down cars which create a mirror image of the identical three Imprezas on the upper deck.

    The striking sight is part of the manufacturer's 'Subaglue' campaign aimed at highlighting the car's symmetrical all-wheel drive.

    And with the strap-line: 'Sticks To The Road', the overall message of excellent road-holding and active safety is strongly communicated.

    The specially prepared car transporter will tour England, Scotland, Wales and Northern Ireland for almost eight weeks starting on 1 October.

    It will target major routes and attempt to appear at most Subaru dealerships while other campaigns include a shopping centre tour and SKY TV movie sponsorship.

    The 'Subaglue' campaign was devised by London-based advertising agency, MCBD and the three upside-down cars were bolted to the upper deck after having their engines and transmissions removed.

    Subaru (UK) Managing Director, Lawrence Good, said: "This highly-visible campaign is already becoming a talking point and is an excellent method of getting our message across."

    Meanwhile, first deliveries of the totally new Impreza are now taking place with prices starting from only 12,495 on-the-road for the 1.5R.

    Featuring Subaru's renowned 'boxer' engine with its low centre-of-gravity for outstanding roadholding, the new Impreza boasts a roomy five-door body with new multi-link rear suspension for an ultra-smooth ride.

    Standard equipment includes: all-wheel drive, alloy wheels, climate-control air-conditioning, radio/CD player, height and reach steering wheel adjustment, foglamps, front and rear electric windows, driver, passenger, side and curtain airbags plus vehicle information display.

    Furthermore, a 230 PS turbocharged WRX model arrives in November followed by a replacement for the iconic WRX STI next spring and diesel versions at the end of 2008.


    2008 Satin White Pearl WRX Sedan w/ Navi
    2005 San Remo Red WRX Sedan w/ VF34 (traded)
    Pi Kappa Alpha | New England Flat 4

  2. Remove Advertisements
    ClubWRX.net
    Advertisements
     

  3. #2
    Registered User MarkF4E's Avatar
    Join Date
    Apr 2006
    Location
    Philly
    Posts
    4
    haha thats awesome!
    Wheel Painting Guide
    Bugeye Mafia Mbr #86 Takin it to da matresses.....

    Kennett Fire Company No. 1 Station 24

  4. #3
    Geriatric Ginger Mod Rogan's Avatar
    Join Date
    May 2007
    Location
    behind the wheel
    Posts
    8,188
    I Support ClubWRX
    awesome campaign!
    Rogan o_0
    '96 Dodge 2500 CTD @ 40psi - over 700 lb/ft TQ, 7" stack, and 5speed! - SOLD
    '01 Dodge 2500 CTD 6-holed hand-shaker - 3850# dual disk - 900 lb/ft - SOLD
    '97 Dodge 3500 CTD DUALLY built Auto - 40psi boosties - 750 lb/ft

  5. #4
    Registered Whippersnapper mustangtx63's Avatar
    Join Date
    Mar 2005
    Location
    CS, TX
    Posts
    4,884
    Thats freakin awesome!

    to Subaru!
    ~ Retired Blobeye Syndicate #063 ~
    2011 Ford F-150 ECOBOOST 4x4

  6. #5
    Registered User kiger0183's Avatar
    Join Date
    Oct 2005
    Location
    SLC, Ut
    Posts
    617
    Gotta love creative marketing!
    Stage II and loving it!

  7. #6
    Registered User p0rnstar19's Avatar
    Join Date
    Oct 2006
    Location
    Gaithersburg, MD
    Posts
    703
    making a statement alright! i wonder how much of a bish that would be to get them on and off though...
    Quote Originally Posted by LPPTundWRX View Post
    ^^^Your sig is bull****....
    Quote Originally Posted by Integra96 View Post
    Is that a euphemism for a meat helmet?

  8. #7
    Registered User Jje121's Avatar
    Join Date
    Jan 2005
    Location
    Fitchburg, ma
    Posts
    0
    Cool!!
    New England F4
    Bugeye Mafia
    2004 GMC Sierra 1500
    03 Subaru WRX (SOLD)
    01 CBR 929 (SOLD)
    Quote Originally Posted by blarg
    nothing funny about stubble on the man-marbles.

  9. #8
    Administrator TheJ's Avatar
    Join Date
    Jul 2002
    Location
    Bro do you even live in the Dirty South
    Posts
    17,925
    I Support ClubWRX

    Thumbs up

    I approve!
    -The J
    New Members, CLICK & BOOKMARK these links:


    "Driving most supercars is like trying to manhandle a cow up a back staircase. . . This is like smearing honey into Keira Knightly" -JC

  10. #9
    Banned
    Join Date
    Nov 2005
    Location
    The Holy Commonwealth of Pennsylvania
    Posts
    3,385
    Photochopped

  11. #10
    Hammerdown Mod of Thunder josnroh's Avatar
    Join Date
    Feb 2003
    Location
    oHIo
    Posts
    17,061
    I Support ClubWRX
    Quote Originally Posted by mbs627 View Post
    Photochopped
    Joe/Flyin' Under The Radar
    The Legendary Hammerdown Wagon(sold)
    Bugeye Mafia #337
    2015 Buckeye Boxer WRX Lightning Red[

  12. #11
    Registered User armysti's Avatar
    Join Date
    Apr 2006
    Location
    tucson AZ
    Posts
    615
    haha nice....

  13. #12
    Moderator   Sasquatch's Avatar
    Join Date
    Apr 2004
    Location
    Southeastern PA
    Posts
    31,174
    I Support ClubWRX
    Quote Originally Posted by MarkF4E View Post
    haha thats awesome!
    Oh yes!
    Moderator for: Aftermarket Vendor & Installer Review / Detailing Forum / Engine Modifications / Exterior & Appearance
    New Member Hangout / Off Topic / Tri-State
    ScoobyDMC #003 Blobeye Syndicate #10
    2004 WRX Sedan PSM 5MT Tactrix Stage 2+ Blouch TD04 19T @ 21 psi
    Mods & Pics

  14. #13

    Admin - Scooby Hooligan

    Weasel 555's Avatar
    Join Date
    Jul 2002
    Location
    UK,NY,AK,FL
    Posts
    23,121
    I Support ClubWRX

    Post cool scooby ad



    ScoobyDMC #000,HawkEyeAlliance#000,Blobeye Syndicate #000, SQC-NY #009, "Dragon Slayer"
    "All We'll Drive"

    I <3 boobies: rallyarmor/keepabreast/mud flaps limited edition

  15. #14
    Registered User cavallino333's Avatar
    Join Date
    Feb 2005
    Location
    Campbell CA
    Posts
    11,850
    repost n00b


    It is pretty cool though.
    FORZA FERRARI
    BLOBEYE SYNDICATE (retired) #13
    Quote Originally Posted by Integra96 View Post
    One day I hope to buy a car that is lubricated exclusively by pure manatee oil.

  16. #15
    Registered User efmd3's Avatar
    Join Date
    Jun 2006
    Location
    the ham
    Posts
    9,158
    i love it.

Page 1 of 2 12 LastLast

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •