For all those that are interested I have been finding this stuff marked way down around me since the arrival of ICE. Mostly I have been seeing it at the $5-8 range, but recently found it for $2.99 at a local overstock store. From what I have heard this is a very decent wax (nice shine, great color depth, easy to apply, and lasts 6 - 8 weeks), and all this at bargain basement prices. I haven't done the car yet, but I did do my bike (home paint job w/no clear coat) and the results I got were very good. The red was really brought out and looks better than it did with Meg's Gold, Mother's Carnuba, or TW ICE, the shine is pretty comparable to those, and application was a breeze (I was using the liquid) just a hair more difficult than ICE. In the end it only took me ~10 minutes to wax the bike 5 of which was waiting for it to dry and I was very pleased with the results.
Decision: If you can find this for <5 it is a great deal and I would highly suggest picking it up. If you have solid color car (esp blue or red) I would suggest giving it a try even at full price as it really brings colors to life. I will try it on my car (steel gray metallic) this weekend and post some pics.