You're right, the S4 is the best kept secret, no one know's what it isOriginally posted by WRXrumble
Yes I agree that the WRX and the OZ special are not in the same catalogory. I am not comparing the two cars, I am saying the marketing schemes are simular.
They now have the name WRX and LANCER established in the US market. How many people other then the real hardcore car guys knows what WRC, EVO and STI is all about 2 years ago ?
Since the S4 is a gonner, you can go out and buy a Audi RS6 if you could, which is a really fast car. How many ppl in the US knows what is a S4, don't even try to ask them what is a RS6 ? I bet you most people know what a M3, M5 are. That is marketing and product image.