Originally Posted by FJF
Look at the success that Cobb has with the Subaru community.
Tactrix cable ($90) + RomRaider (free) + EcuFlash (free)
People are looking for plug-n-play compatibility, in which they can just push a button and safely run their mods without the hassle of knowing how to tune a car, or go to a shop to get it tuned.
Now, don't get me wrong, I'm a firm believer in open-source tuning, but the Cobb product does have two things going for it - it's a solid name, and it puts out a good product for the genre of clients they're aiming for.
BTW: what part of NY you from?