Sounds like dealers who are hoping to take advantage of the price difference that USED TO exist. Official Subaru pricing is clear - there is no official difference between the two. Dealers are always allowed to charge what they want, but my money says they are just trying to give themselves a higher price point using the body style as an excuse. If you went through a buyers service (Costco has one, there are others) they would get you a price without that sort of mark-up and send you to a dealer who would honor that price. Just a thought.
as for body style ... it's all in the eye of the beholder. To me the hatch is mean and sexy looking, and of course has all the practical bits in place. I also like the sleeper feeling that hatches have. When I look at the sedans they look too damn much like every other econo-sedan on the market (unless you go STI with a wing - those still look great). Each to their own.