Yes pool runner is dead on. Also remember that the price of the car is not the whole deal. There are a lot of ways for a dealer to sell you the car for invoice or less and still make it a good deal for them. For instance If they're taking your trade for less than it's actual value or you're getting a higher interest rate, adding destination charge etc. If you guys who say you're paying these extremely low prices would post your buyers orders that would be a lot more informative. Realistically I think that if Subaru said tomorrow that all wrxs will be sold for sticker I doubt sales would drop much, it's still a great value considering the resale and fun/cost factor. What other car with awd in this class would you really rather have for that kind of money?